Taking into account the recent surge in the Australian dollar. Apple Australia confirmed today that for Australia and some other countries, pricing on apps – but not music, books or movies – had been adjusted “due to changes in foreign exchange rates and local tax laws”. Federal Labor MP Ed Husic, who has criticised Apple in Parliament for charging Australians more than those in the US, congratulated the company on the price drops in a phone interview with this website today.
Most of the pricing tiers for apps appear to have been reduced by up to 25 per cent, making them more in line with the US store. For instance, the lowest pricing tier, which was $1.19, has been slashed by 17 per cent to $0.99, while the tier 3 price is $2.99 after a 25 per cent reduction. Up until tier 3 prices are now identical to the US, although above this level prices are still about $0.50 more than in the US. But Australian prices, unlike the US, include GST. It comes after Apple has attracted criticism for selling its products at inflated prices in Australia compared with the US. This became more pronounced as the value of the Australian dollar climbed above parity with the US dollar.
Prices on Apple’s iTunes App Store in Australia have been slashed
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